Student Life Campaign

#TheOnlyThingMissingAtIllinoisStateIsYou campaign was a joint effort between the Office of Admissions and the Division of Student Affairs at Illinois State University. Coming back from a full year of remote learning — many students and prospects never setting foot on campus — the goal of this campaign was to highlight the opportunities still available to students when they come to Illinois State University.


Each of the six videos was shared on social media over the span of nearly a year.


The theme for each video was established by Executive Director of Marketing Megan Rolfs, and the footage and graphics were compiled, edited, and designed Head Multimedia Specialist Hunter Scott Thomas.


The first video of the campaign appears in this post; however, others can be viewed on Facebook.